UserTesting Blog

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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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UX for kids' products: Designing for the youngest of users

Everyone has had that moment. Over at the table next to you is a...

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3 copywriting tips that will immediately Increase your conversion rate

How do you grab people’s attention and get them to buy, download, or subscribe...

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8 Elements of First-time User Experience In Mobile Game Research

Picture this: someone downloads a game on their phone, plays it once, and immediately...

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UX of voice interaction

When I think of voice interaction with a computer, my mind wanders to my...

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The generation gap of Snapchat: UX for different age groups

Every Tuesday, UserTesting’s Research Team studies a different product to share here on the...

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Why first impressions matter

It’s no secret: first impressions are a big deal. The first few moments of...

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Early-stage research: How are your customers currently using your products?

Research early on in the product life cycle will help you understand who your...

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Exploring augmented reality with the mobile game Ingress

“The world around you is not what it seems.” Or so the makers of...

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3 questions that will help you understand your customers better

There’s an old sales legend about a hot-shot salesman who tried to sell a...