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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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UserZoom announces partnership with Vision Critical

UserZoom, the UX insights company and leading User Experience research and usability testing SaaS...
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Reality bytes: How UX research can take advantage of VR

Every sci-fi film for decades has shown virtual reality as the basis of everyday...
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UserZoom announces partnership with Fuel Cycle

Fuel Cycle, the leading all-in-one market research solution, announced today, in efforts to optimize...
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UX research tools

The product design process The most popular framework or process for product design is...
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Image of a person sitting at a table reviewing documents with a pencil in hand

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UX testing methods

What are the different types of usability testing methods? You know when to do...
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UX testing examples

Consider UX Testing with these examples One of the best ways to get a...
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Usability testing templates and checklists

​ Successful usability tests depend upon organized, repeatable, and consistent processes to drive results...
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Smiling man sitting at a desk with papers and a laptop

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What to expect when comparing human insight solutions

The phrase, “We don’t know what we don’t know,” accurately captures a common challenge...
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Taxonomy design

Creating a taxonomy from scratch, if you haven’t done it before, can feel daunting...
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