UserTesting Blog

Featured Articles

All articles

Two women discuss over a tablet.

Blog

What are confidence intervals and why do we need them?

Why do we need confidence intervals? When we run usability studies we are typically...

Blog

What metrics and KPIs do the experts use to measure UX effectiveness?

What’s the difference between UX metrics and KPIs? UX metrics are a set of...
Family of three sitting together while looking at a tablet

Blog

How to create and measure digital accessibility

So, you’ve been asked to make your designs and software accessible. You know what...

Blog

How to build empathy and connect with customers through microcopy

When we think about great customer experience, it’s easy to get caught up with...
Group of professionals working on a task

Blog

How continuous discovery improves UX

​95% of new products fail, according to the late Harvard Business School professor Clayton...

Blog

Why testing your banking experience matters

Retaining customers hasn’t been as hard for banks as in other industries, traditionally speaking...

Blog

How to prove the ROI of CX programs

During a Forrester event, we heard anecdotally how customer experience (CX) programs are getting...

Blog

How to test screen reader usability

​ Accessibility is a marathon, not a sprint. - Natalie Russell, UserTesting Accessibility Lead...

Blog

UX writing and marketing writing: what’s the difference?

My career started with writing for various marketing departments until a UX writing internship...