UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

Retail UX in 2020: the impact of changing consumer behavior

During the pandemic, retailers had to rethink operations, supply chains, and entire online experiences...

Blog

How the metaverse will affect UX design and customer experiences

Following the launch of Forrester’s The State of The Metaverse Report, many commentators have...

Blog

Five benefits of ResearchOps [Infographic]

If your user research team is wasting time on repetitive tasks, or your reporting...

Blog

How retailers can reduce return rates with better user experience

Returns can be a headache for brick-and-mortar retailers and ecommerce stores alike. After all...
stakeholder buy in

Blog

How to get stakeholder buy-in for user research: expert tips

We asked some of the most respected UX professionals the following question: How do...

Blog

How UX can improve the onboarding process for fintech brands

One of the challenges when creating new digital products or services is the process...
Image looking up a branches of a large tree

Blog

10 tree testing tips and tricks

Tree testing is one of a researcher's most powerful techniques, unveiling insights into how...

Blog

What are screeners, and why are they vital for experience research?

Whether it’s a card sort, an online survey, a moderated or unmoderated remote usability...

Blog

What are the differences and overlaps between UX designers and product managers?

What’s the difference between a UX designer and a product manager? When both roles...