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Know your audience for a better ROI

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...

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Three CX lessons from the C-Suite

Customer experience (CX) is fast becoming the differentiator for success and startups that are...
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How to meet your employees’ open enrollment needs

Getting feedback from customers and users has quickly become the cornerstone for building and...

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Why B2B companies need to compete on great CX to win over customers

In the past, a small number of behemoths dominated the B2B market, but today...
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Ethics of emotional intelligence in UX research

There’s no doubt that emotional intelligence plays an important role in UX. But along...

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Exploring our Moderated Testing solution with Christian Rohrer

In the following video, you’ll see the mobile testing capabilities we offer in our...
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How insurance companies can improve UX

Insurance companies are spending a lot to attract customers to their websites. Indeed, insurance...

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Introducing our holistic score for measuring user experience: QXscore

Nearly three-quarters of digital experience professionals agree that it’s critical or very important to...
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4 pitfalls of employee surveys you can test and avoid with feedback

If you work in human resources (HR) you’re probably familiar with employee surveys. There...