UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Blog

How to write user stories in product development with examples

A user story is a short, simple description of a feature told from the...
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What are mental models and how do they help UX design?

What is a mental model and how does it relate to user experience? It's...
Photo of UX designer and product designers working at a desk

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6 user research and UX design trends for 2023

The world of UX and UI moves fast. Innovation is the name of the...

Blog

5 fun UX games to increase your user knowledge

Researchers and designers need to tell a holistic user story, based on real individuals...
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How to create personas using Google Analytics

Personas are a powerful way for marketing and product teams to humanize their craft...

Blog

Craigslist: Success without design

Craig Newmark moved to San Francisco at the height of the internet boom in...

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A brief guide to Minimum Viable Product (MVP) in UX

If you're new to the world of UX and product design, you may be...

Blog

31 expert opinions on the importance of UX in marketing

The phrase "user experience" is most often thought of in terms of product. It...
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Blog

How to run a true intent study

What is a true intent study? A true intent study is a type of...