Blog
What are customer exposure hours?
Customer exposure hours are the number of hours a team spends observing customers interacting...
Blog
What is digital transformation and why it matters
In 2011, Capgemini and MIT defined digital transformation as the use of technology to...
Blog
How to write a UX research report and present your findings
Writing a UX research report can feel like studying for an exam. You know...
Blog
What user researchers need to know about accessibility
As a UX researcher, you are intimately familiar with identifying and solving problems. However...
Blog
What’s the difference between UX research and market research?
It's tempting to rely on existing market research rather than new user research to...
Blog
How to design websites for blind and partially sighted people
In the U.S., around 12 million individuals aged 40 and over experience vision impairment...
Blog
How to make better websites for people with dyslexia
Dyslexia is a condition that affects people’s ability to learn, read, and spell. It’s...
Blog
14 deeply pleasing Google microinteractions
What are microinteractions? Also referred to as Micro UX, microinteractions are the tiny interactions...
Blog
How to ensure quality unmoderated test data
Unmoderated research is a very powerful tool. You get speed, efficiency and quick insights...
