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Illustration of a laptop, pencil, headphones, and a lightbulb illustrating ux design

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User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...

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The case for direct questions in your UX research

When people find out I used to be a lawyer, the inevitable question follows...

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Does anticipatory design assume too much?

In my previous life working in finance, I worked long hours, had a tortuous...

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Cognitive psychology for UX: the principle of limited attention

It’s physically impossible for us to pay attention to everything in our environment. We...

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Engage and delight your users with empty states

A few years ago, I was midway through a trip around the globe and...

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The meeting every executive should demand: the CX council

Creating a seamless customer experience is hard—especially at large organizations. Even if you know...

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How to implement the lean startup method at large organizations

When you hear the word, ‘startup’ what do you think of? Is it a...
Photo of a laptop on a desk with a cup of hot coffee

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Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines. They’re capable of processing complex patterns, and they regulate...

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5 Digital Experiences That Drive Users Crazy

Many of us spend a good portion of our day on the web. And...