Anticipatory design is fundamentally different: decisions are made and executed on behalf of the user. The goal is not to help the user make a decision, but to create an ecosystem where a decision is never made—it happens automatically and without user input. - Aaron ShapiroDevices like the Nest Learning Thermostat may be closer to what Shapiro means when it comes to removing unnecessary choice or decisions. The thermostat actually learns from your behavior every time you change the temperature in your home and when you’re home or away, and adjust its programming to match your anticipated needs.That got me wondering about the possible dangers of making these kinds of assumptions “on behalf of the user.” You know what they saying about making assumptions, right? Doing this on behalf of users felt like dangerous territory to me, so I wanted to take a look at a few potential landmines for assumptive design, and how we, as champions of great experiences, can utilize anticipatory design for good while avoiding the pitfalls of assuming we know what our customers want. (Reminder: You are not your user.)
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