UserTesting Blog

Featured articles

  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...

All articles

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Confidently build people-first iOS apps with UserTesting and TestFlight

Think about the evolution of purchasing a movie ticket. Historically, or perhaps traditionally, you...

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Optimize your website and prototype’s UX with interactive click maps

As your business adapts to meet your customer’s evolving needs, so too must your...

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What is mobile testing?

It may not come as a surprise, but according to a recent report, nearly...

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What is the false consensus effect in UX?

Everyone views the world through unique filters. Filters based on personal experiences, culture, environment...
Image of people by a vote sign

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UserTesting ups the ante for voter participation company-wide

To say that UserTesting cares about its community—and the world at large—would be an...

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Thick data and big data: why you need both to make user-conscious decisions

Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...

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How proactive qualitative research drives innovation and enriches quantitative data

Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...

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Product manager vs. project manager: what’s the difference?

Product teams, and the roles within them, are notoriously varied from company to company—even...

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The 11 best books for product managers

Being a great product manager is hard. Whether you’re working on an early product...