Blog
How user research in product development and design transforms products
In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
Blog
Leverage feature-driven development with customer feedback
Feature-driven development (FDD) has become a cornerstone methodology for enterprise product and design teams...
Blog
Segmentation, targeting, and positioning guide for better CX
Enterprise marketing teams face the unique challenge of reaching diverse audiences with personalized, high-impact...
Blog
Create great banking onboarding experiences
What was the best onboarding experience you ever had? While this can depend on...
Blog
How smooth is your onboarding experience? Key questions to ask
Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...
Blog
How color psychology in UX design impacts conversion rates
Color psychology in UX design is one of the most powerful tools in a...
Blog
Top 5 customer frustrations with digital bank account opening
Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
Blog
Uncover usability issues early with product research
Without thorough product research and testing, teams run a risk of launching products and...
Blog
Qualitative research examples: Methods, approaches, and FAQs
Qualitative research is a strong tool for understanding user experiences. It helps create better...
