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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
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Blog

UX researcher interview questions

UX researchers are the bridge between user needs and product design . Throughout the...
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UX researchers collaborating in a continuous discovery exercise

Blog

Continuous discovery: all your questions answered

This blog post is a follow-up to our webinar, " Continuous Discovery: Transform your...
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Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

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5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
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test product description pages

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How and why you should test your product description pages

For UX design and research teams, the idea of testing an idea with users...
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Testing AI experiences

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How to test AI: A practical guide for evaluating AI user experience and product design

Anyone who has successfully shipped an app or a digital product can tell you...
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Two women in an office reviewing a document

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Why world-class retailers rely on more than NPS or CSAT

Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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Blog

5 tips to make your content easier to read

Have you ever tried comprehending a dense article while reading on a crowded bus...
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Woman holding credit cart looking at laptop

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Financial services usability testing

​Financial service organizations face unique challenges when conducting usability testing , from strict regulations...
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