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Don't confuse digital transformation with customer experience
This post was originally published by our friends at CMS Wire and is shared...
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3 tips for human-centered live chat
The ability to communicate without our voices has become a part of daily life...
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Observation: the true mother of invention
There’s an old proverb that says, “Necessity is the mother of invention,” but the...
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Avoiding content debt: why product teams should prioritize content early in the development cycle
Today’s article is a guest post from Ashley Coolman, Content Strategist at Qordoba...
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How to get your whole company to buy into the customer experience ethic
It makes sense, doesn’t it? Having everyone in a business feel responsibility for customer...
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What is customer experience (CX)? 7 industry experts weigh in
Investing in customer experience drives revenue growth and increases customer loyalty. To do that...
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How to win over your customers through competitive analysis
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses...
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The curse of knowledge: how it impacts you, and what to do about it
If you’re responsible for introducing customers to a company or a product for the...
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The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement
In today’s era of instant information and entertainment, it can be a challenge to...
