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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Photo of the book "mobilized: an insider's guide to the business and future of connected technology"

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Mastering mobile design: focus vs. expand

Today’s post is an excerpt from SC Moatti’s new book, Mobilized: An Insider's Guide...
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Defining UX research objectives

Today’s post on UX research objectives is an excerpt from our eBook, The complete...
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Consider these variables before you choose a UX research method

Do any of these statements sound familiar? “We have a new product idea; let’s...
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Scaling your UX team

Once you’ve established your core team and you’ve had some time to get into...
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Invisible UI: a hidden opportunity for great UX

Several years ago I treated myself to dinner at a fancy restaurant in Paris...
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Illustration of 4 waves of color lime, teal, orange, and magenta against a white background

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The future of UX: Q&A with industry leaders

In our recent webinar, Lou Rosenfeld and Chris Hicken discussed recent changes and upcoming...
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Achieving goals vs. solving problems (and why UX teams need both)

They say there are two types of people in this world. While that statement...
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Millennial woman resting head on suitcase while looking at mobile phone

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The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...
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Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...
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