Testing content, messaging, and creative

Start here for resources, tips, templates, and industry best practices to help your team ensure content, messaging, and creative hits the mark before it's launched.

Guide

How to test creative assets

Discover a proven approach to testing creative content that connects, inspires, and converts—based on real user feedback and proven insights.

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Digital assets for the UserTesting guide “Unlock what works: how to test your creative to connect, convert, and inspire”

Ensure your content resonates

Blog
Tap into hard-to-reach audiences with live intercept testing
Connecting with the right audience is at the heart of great research. But what...
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Blog
How to recruit your target audience with screener questions
Users are at the heart of what we do here at UserTesting and the...
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Template
Diverse and inclusive perspectives
Learn how experiences differ across groups to better serve all users
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Blog
What is customer journey mapping?
Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
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Blog
How to create customer personas
How well do you know your customers? If you’re like most of us, probably...
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Blog
Does it resonate? How marketers can test experiences
The speed of marketing in the digital age is a double-edged sword. We create...
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Template
Visual design evaluation
Determine whether the quality of visual materials resonate with your intended audience to understand how customers perceive your competitors.
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Blog
From kickoff to conversion: what makes Big Game ads unforgettable
The Big Game is more than just football—it’s the ultimate stage for brands to...
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Template
Messaging comprehension
Learn how people perceive your messaging and positioning to avoid risk and ensure content and branding are clear and relatable.
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Blog
Content testing and measurement: how to evaluate and what to use
Getting feedback on visual elements is a fairly straightforward affair for many user experience...
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Webinar
Benchmarking your content
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Press Release
UserTesting’s QXscore: A Benchmark for Digital Experience Excellence
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Podcast
How to leverage customer feedback for improved marketing engagement
Learn how to fine-tune marketing messaging with customer feedback.
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How UserTesting customers test content and creative

Customer story
Athletic Greens
Check out how the makers of AG1, the all-in-one health drink, blend a marketing message that customers love
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Customer story
GSK
Discover how the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines
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Customer story
Burberry
Watch how Burberry improved their app experience and their development of personalized content
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Customer story
Betway
See how Betway utilized human insight to increase app downloads by 600% in emerging markets
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Customer story
Krikey
Watch how Krikey quickly reached one million downloads of their AR gaming app.
See Story