CONTENT AND MESSAGE TESTING
Test and optimize your messaging
Make every word count. Validate your content, messaging, and tone with real audiences—so your message is clear, compelling, and conversion-ready before it goes live.
How to use content and message testing to drive more conversions
From landing page copy to product descriptions, headlines to help content—every message shapes your customer experience. UserTesting helps you test content in context with your audience, revealing whether it’s understood, engaging, and driving the right action.
Eliminate guesswork
See how real people interpret and react to your messaging—no more relying on internal opinions
Test what matters
From subject lines to CTAs to full landing pages, test anything with words—before you launch
Move faster
Get rapid insights on content clarity, tone, and effectiveness without slowing down your team
Improve impact
Optimize for engagement, comprehension, and conversions—backed by direct audience feedback
GUIDE
Unlock what works: how to test your creative to connect, convert, and inspire
In this guide, we’ll walk through how to effectively test and optimize your creative assets, helping you avoid costly mistakes and maximize results.
Hear more from our customers
Betway
Refined its app messaging, leading to more relevant content and a 600% increase in downloads across key markets
Athletic Greens
Used content testing to better communicate AG1’s benefits, resulting in a 5% boost in online checkouts
GSK
Improved clarity and engagement with healthcare professionals, significantly increasing platform registrations
Why test your content and messaging with UserTesting?
UserTesting stands out in content and message testing by enabling teams to capture rich, real-time feedback from their exact target audience—before content goes live. Unlike traditional A/B testing or post-launch analytics, UserTesting reveals why messages succeed or fail through video-based insights, preference testing, and think-aloud sessions. AI-powered analysis surfaces patterns fast, while easy sharing tools align teams around what resonates—making it easier to deliver content that connects and converts.
Target the right audience
Reach real people in your exact audience segment—including hard-to-reach groups—using UserTesting’s global network, custom recruiting, and screening tools
Capture real reactions
Watch people interact with your content in real time. Observe confusion, hesitation, or delight—things traditional A/B testing can’t reveal
Understand why it works
Use think-out-loud protocols, surveys, and follow-ups to capture the “why” behind preferences. Compare message variations with preference testing
Analyze with AI
Surface insights faster using automated sentiment analysis, keyword mapping, and AI-generated summaries to find patterns and themes
Align your team
Easily share video clips, highlight reels, and insight reports. Drive consensus across marketing, product, and content teams using the voice of your customer
Benchmark and optimize
Track how your messaging performs over time with QXscore. Compare across versions and competitors to ensure continuous improvement
