USERTESTING HELPS ITS CUSTOMERS DELIVER A SEAMLESS HOLIDAY TRAVEL EXPERIENCE
Expedia, HotelTonight, Travelzoo and Hundreds of Other Travel & Hospitality Providers Rely on UserTesting to Build Human-Centered Digital Experiences that Delight and Convert
SAN FRANCISCO, Calif – November 21, 2018 – With the holiday travel season fast approaching, consumers are going online to websites and mobile apps to price compare flights, hotels and vacation packages in an effort to secure the best rates available. To help its travel & hospitality customers deliver seamless digital experiences, UserTesting, the leading on-demand human insight platform, makes it easy for brands to connect on-demand with their users to solicit feedback on their websites, apps, and offers to ensure they maximize customer acquisition opportunities this winter season.
“Travelzoo has utilized UserTesting for several years now to be able to understand, directionally, how people who regularly book leisure travel online interact with our website and mobile apps,” said Melissa Schulte, Product Director & User Research Evangelist at Travelzoo. “For instance, using the skip to task capability on video playback, we were able to quickly unearth a mobile UX issue that guests experienced at checkout. Resolving it resulted in a significant decrease in the volume of customer service contacts we received moving forward.”
For UserTesting’s hundreds of travel & hospitality customers, their holidays just got merrier with an added level of confidence that the digital experiences they’ve built across email, web and mobile both delight and convert site visitors. With UserTesting, Expedia, HotelTonight, and Travelzoo can rest assured knowing that their designs, concepts, and offers have been customer-vetted and approved, and that their digital experiences are minimized of friction that could prevent a visitor from deflecting off the site or away from the mobile app as a result.
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.
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Erica Mannion and Michael Funari