SAN FRANCISCO, Calif. – July 26, 2022 – UserTesting (NYSE: USER), a leader in video-based human insight, today announced the availability of new test templates for the UserTesting® Human Insight Platform that help companies de-risk the digital product development process, make smarter decisions earlier in the process, and drive results like increasing customer retention while reducing costs. With UserTesting’s new templates, product teams can identify and validate ideas, concepts, prototypes, and experiences before devoting precious development cycles and costs associated with sprint cycles and failed product launches. Organizations have an abundance of data about what their customers are doing, but often don’t know what is driving customers’ decisions or why. UserTesting helps them quickly identify the challenges and make the right business decisions, which can be critical during periods of fluctuating market conditions.
According to a recent Deloitte report, “Data suggests demand and customer retention are at risk—particularly for products and services consumers may “feel” they can do without.” The report discusses how customers are questioning rising prices, and how companies can react in the face of challenging economic periods to keep customers coming back.
Rather than getting trapped building products and services that are not going to sell, and impact budgets with having to spend money on re-work, digital product teams can identify where there is opportunity to innovate, differentiate, or target unmet needs with help from UserTesting’s new templates. Additionally, UserTesting provides greater clarity into customers’ perceptions and changing behaviors, as they can observe customers interacting with any digital experience anytime and anywhere, and this provides greater confidence in the development process.
This UserTesting template bundle is ideal for digital product teams and includes pre-built test plans that help them:
Organizations can use UserTesting’s pre-built sample questions as-is or customize the templates to address their specific business needs. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from a company’s own network of customers, partners and employees.
“Truly understanding customer data and insights provides significant benefits and market leadership opportunities for companies as they create new products and services in today’s market,” said Janelle Estes, Chief Insights Officer of UserTesting. “UserTesting helps companies prioritize their roadmaps to maximize the creation of new products and services, while mitigating risks and reducing costs of production. UserTesting can help steer companies towards creating what customers are looking for, building value, and ensuring better returns to help grow the business, before wasting time and money going down a path nobody wants.”
The new templates focused on mitigating risk in product development add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.
UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing