Technology
Adobe + UserTesting
See how direct feedback from users helps Adobe improve its iconic Photoshop product
UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe. It's what allows us to launch improved, easy-to-use features for all our customers.
Anonymous
Executive, Adobe
About the company
Adobe is changing the world through digital experiences, helping customers make, manage, measure, and monetize their content across every channel and screen. Learn more at www.adobe.com.
Industry: Technology
Company Size: Global
Role: Design, Executives, Marketing, Product, Research
Customer Type: B2B, B2C or D2C
Headquarters: U.S. & Americas
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Successful product launches, again and again
Faster, more effective feature naming process
Easier product usability with higher user satisfaction
Adobe launched Photoshop in the late 1980s. Three decades later, it remains the de facto industry standard in graphics editing software—maintaining the relevance and high quality of its flagship product by listening to customers and making constant improvements.
The team launched an image extraction feature frequently requested by Photoshop users. However, usage data following the launch, as well as posts on user forums, revealed that customers ...
