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Technology

Clearhead + UserTesting

How Clearhead, now an Accenture company, incorporates the voice of the customer in every design decision to optimize business outcomes.
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About Clearhead

Clearhead, acquired by Accenture in 2017, is a digital optimization company that helps brands optimize their business outcomes through continuous testing and personalization.

Clearhead Achieved
47%
Increased order conversion rate
action checklist icon
Significantly more actionable insights
88%
Survey completion rate after insights from UserTesting implemented

Challenge

Clearhead needed to develop data-driven solutions for business clients but couldn’t do its best work without finding a smart and cost-effective way to tap into qualitative insights.

Solution

UserTesting allowed Clearhead to incorporate the voice of the customer into every design decision. Clearhead now runs user tests throughout development on all of their website redesign projects.

Results

Clearhead learned that constant feedback is powerful and essential. With one client, Vitamix, the solution Clearhead developed with UserTesting resulted in a 47% increase in order conversion with an 88% completion rate.
Brendan Moore
Brendan Moore Director Product Optimization
"It’s insanely powerful when you combine quantitative data with UserTesting insights."