Eye tracking

Eye tracking is a method for measuring where a person is looking or where the person's eye is moving in relation to their head, typically in reference to viewing websites or apps.

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What is eye tracking used for?

While eye tracking may not be able to describe why we look at certain images or designs, it can tell us what we look at and for how long. Over the years, eye tracking has been used in research fields as varied as psychology, education, and medicine. 

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