Glossary

A repository of acronyms, jargon, and useful words for product and customer teams

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In general, the empathy gap refers to the idea of not being able to relate to the emotions, needs, and feelings of others because they’re naturally experiencing the world around them differently than you are. In business, this refers to the gap between the experience organizations feel they’re providing versus how customers actually feel about those experiences.
An enterprise organization is a large business that has the size and resources to dominate a specific market and is characterized by being high revenue and having many employees.
Ethnography is qualitative type of study that observes people in their natural environment to gain a deeper understanding of their daily habits and provide more context around their behaviors and actions.
Evaluative research can be defined as a research method used for assessing a specific problem to ensure usability and ground it in the wants, needs, and desires of real people.
An expert review, also known as expert evaluation, critique, assessment, is what its name suggests. It’s a process when UX professionals conduct an analysis of a digital product, from a website to a service. Similar to a user feedback test, a user takes an outsider view and analyzes the usability and accessibility of a system while recommending improvements. However, expert reviews are easier to organize and ideal for tight budgets and timelines. Both are valuable to developing your prototype or redesigning your product.
Eye tracking is a method for measuring where a person is looking or where the person's eye is moving in relation to their head, typically in reference to viewing websites or apps.