A repository of acronyms, jargon, and useful words for product and customer teams


Deceptive patterns—also known as deceptive design patterns—are interfaces designed to subtly trick you into doing a task you otherwise normally wouldn’t do.
Digital personalization is the process of offering customers and web visitors a tailored advertising, marketing, and brand experience across digital channels. The spirit of digital personalization is to deliver an experience that speaks directly to each customer, meets them where they’re at, and offers something valuable that they want or need. However, when personalization isn’t done right, customers can feel annoyed, misunderstood, or unsettled.