A repository of acronyms, jargon, and useful words for product and customer teams


An incentive is a reward or compensation that motivates a participant to take your survey or test, in exchange for their effort and time. Having a compelling incentive is important to help your study get to the top of the ‘to do’ list of your customer.
In the context of human insight, an interview is a face-to-face conversation between an organization and its target audience. Sometimes called a moderated study, interviews can be conducted either in person, or more commonly, remotely via remote conferencing.