Glossary

A repository of acronyms, jargon, and useful words for product and customer teams

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The 80/20 rule, also described as the Pareto Principle, is an assertion that 80% of outcomes stem from 20% of the effort. Put simply, it’s about creating the most impact and influence with the minimum amount of work. This can be applied to productivity and time management, economics, finance, psychology, and virtually almost any industry. To find the 20%, you may rely on methods like usability testing and analytics.
Active listening is when before beginning to try to solve a customer's problems, you listen and understand your customer's feedback, needs, and insights. Design teams should make a conscious effort to listen to and engage with their customers, so customers can feel like their voices are being heard and understood.
The active voice is a form of writing that's more direct, concise, and explicitly states who's doing what. When UX writers use the active voice, it empowers users to take action and enables clear web copy.
Affinity mapping, also known as affinity diagramming, snowballing, or collaborative sorting, is the process of creating an affinity diagram. Simply put, it’s when you gather qualitative information about your users and group it by category.
Agile has become the go-to development methodology for organizations that want to reduce the risk involved in shipping new products and features.