Resources

Glossary

A repository of acronyms, jargon, and useful words for product and customer teams.

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Q

Qualitative data

Qualitative data is non-numerical data describing qualities and characteristics that can be collected or recorded.

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Qualitative Research?

Qualitative research is a behavioral research method that relies on non-numerical data derived from observations and recordings that approximate and characterize phenomena. It’s collecting, analyzing, and interpreting non-numerical data, such as language. It sometimes seeks to understand how an individual subjectively perceives and gives meaning to their social reality.

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Quantitative data

Quantitative data is numerical data that can be counted or measured. It's any data that can be quantified and has a numerical value. This data is calculable and can always be verified.

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Quantitative research

Any kind of investigation, experiment or study where the results can be presented with numerical values.

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Quick and dirty testing

A way to get fast user feedback on your product without any scientific rigour whatsoever.

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