Resources

Glossary

A repository of acronyms, jargon, and useful words for product and customer teams.

ALL A C D E F G H I L M N O P Q R S T U V W

Q

Qualitative data

Qualitative data is non-numerical data describing qualities and characteristics that can be collected or recorded.

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Qualitative research

Qualitative research is a behavioral research method that relies on non-numerical data derived from observations and recordings that approximate and characterize phenomena. It’s collecting, analyzing, and interpreting non-numerical data, such as language. It sometimes seeks to understand how an individual subjectively perceives and gives meaning to their social reality.

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Quantitative data

Quantitative data is numerical data that can be counted or measured. It's any data that can be quantified and has a numerical value. This data is calculable and can always be verified.

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Quantitative research

Any kind of investigation, experiment or study where the results can be presented with numerical values.

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Quick and dirty testing

A way to get fast user feedback on your product without any scientific rigour whatsoever.

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QXscore

QXscore™ short for Quality Experience Score, is a metric developed by UserTesting that empowers digital leaders to measure the overall quality of a customer’s experience across various organizational touchpoints. 

Unlike traditional metrics, QXscore goes beyond quantitative data to incorporate qualitative insights, providing a comprehensive view of customer experience.

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