Resources

Glossary

A repository of acronyms, jargon, and useful words for product and customer teams.

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What is a customer journey

A customer journey is all the interactions a customer has with your organization before, during, and after the buying process. This includes anything from the first time they hear about your organization to noticing a billboard of your brand while driving to getting help from customer support after a purchase.

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Wireflow

A wireflow presents a combination of wireframes and workflows.

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Wireframe

Wireframes are used to show webpage layout ideas.

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Workflow

Workflows map out a users’ movements across the wireframe or prototype.

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