The UserTesting Human Insight Platform
What is human insight?
Discover how UserTesting applies human insight to connect the dots between what people think, feel, say, and do.
The power of human insight
The world has access to more data than ever before. But analytics only tell us what people do; they don’t explain why they do it or what they’re feeling. That’s where human insight comes in.
Human insight is the process of understanding your customer by listening and observing with empathy. It enables you to connect the dots between what people think, feel, say, and do. Traditionally, human insight was acquired through market research, interviews, and focus groups, which take weeks to months. Today, modern teams need to get the empathy that comes with human insight in real time, and apply it to every business decision. Human insight makes your enterprise more customer-savvy and helps you create compelling customer experiences.
UserTesting’s Human Insight Platform
The UserTesting Human Insight Platform enables companies to see, hear, and talk to their customers in real time as they engage with almost any product, campaign, or experience. More than half of the world’s top 100 brands use the UserTesting Human Insight Platform to make more informed, customer-centric business decisions based on human insight.
With UserTesting you can
Target
Quickly capture high-quality, diverse perspectives from the UserTesting Network, partner networks, and your own network. Define your audience and choose your sample size. We’ll handle the rest.
Gather
The Feedback Engine helps capture human insight throughout the product development lifecycle. Our comprehensive testing solution adapts to meet your team’s testing needs.
Analyze
Quickly identify key insights and measure performance with AI-powered analytics and visualizations, designed to save time and simplify post-test analysis.
Amplify
Build a common understanding of your customers throughout the organization by sharing insights, highlight reels, and clips with stakeholders directly into commonly used tools.
