Vistaprint + UserTesting

Vistaprint was already very familiar with UserTesting, having used the platform to augment their in-person and remote tests in the past. For this project, they decided to have study contributors focus on the specific problem at hand, giving them prompts as they navigated this newly launched portion of the website.

As Vistaprint’s team reviewed the recordings of the studies, the core issue became clear. While the new design was much prettier, it was also much less functional. The new page made it harder for consumers to skim quickly, and the two-step process of clicking to reveal product details required more work.

With the challenges identified, the team revisited the page and developed a new design. Once the pictures were replaced with text, engagement returned to pre-update levels.