Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

Featured guides

HERO-Designing AI-Powered Shopping Experiences for the Next Generation of Commerce-782x610

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Designing AI-powered shopping experiences for the next generation of commerce

A practical guide for eCommerce and digital leaders in retail and CPG AI is...

HERO, Optimizing the funnel

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How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...

Digital assets for UserTesting guide: Maximize marketing ROI—before you waste another dollar

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Maximize marketing ROI—before you waste another dollar

It’s not just about measuring performance. It’s about engineering it—before launch. Marketing is under...

Featured guides

Deconstructing the rise of fintechs

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Deconstructing the rise of fintechs

T rendy. Innovative. Exciting. Those aren’t the words usually used to describe traditional financial...

Getting Started With User Feedback Teaser Cover

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Getting started with user feedback

User feedback allows you to understand user expectations and impressions throughout the design process—whatever...

Using Human Insight To Engage Buyers Throughout Their Journey | Cover

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Using human insight to engage buyers throughout their journey

Today's buyers are more empowered than ever with many digital tools at their fingertips...

Scaling customer empathy for UK businesses cover

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Scaling customer empathy for UK businesses

Welcome to the age of the customer. Gone are the days of customer research...

Proving the ROI of UX research

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Proving the ROI of UX research

If your department has a UX research team, it’s likely you already have an...

Keeping score: The value of experience benchmarking for executives

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Keeping score: the value of experience benchmarking for executives

Customer experience metrics can uncover valuable insights that help your teams create better products...

The Complete Guide To User Interviews Teaser Cover

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The complete guide to user interviews

Whether you’re designing a new flow in your product experience or reimagining your website...

Consumerization of healthcare: Exceeding consumer and patient expectations with user feedback

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Consumerization of healthcare: exceeding consumer and patient expectations with user feedback

Healthcare organizations must adapt quickly to meet evolving expectations and to provide efficient and...

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