GuidesExpert resources for UX, product, design, marketing, and CX teams to craft better experiences Featured guides GuideDesigning AI-powered shopping experiences for the next generation of commerce A practical guide for eCommerce and digital leaders in retail and CPG AI is... Read more GuideHow to engage and convert prospects from every customer channel Learn what drives buyers to your website and gets them to stay beyond the... Read more GuideMaximize marketing ROI—before you waste another dollar It’s not just about measuring performance. It’s about engineering it—before launch. Marketing is under... Read more Featured guides GuideLOCKEDOptimizing conversion rates for retail and consumer brands GuideLOCKEDEffective AI: how to choose the right generative AI features—and build them... GuideLOCKEDBoost website conversions with real user feedback Primary Industry (field_primary_industry) Use caseAutomotiveBusiness servicesConsumer productsOtherEducationEnergyFashion & ApparelFinancial servicesFood & beverageGamingHealthcareHealth & fitnessManufacturingMedia & entertainmentNon-profitPublic sectorPharmaceuticalReal estateRetail & ecommerceSecurityTechnologyTransportationTravel & hospitality Roles (field_roles) TeamsDesignExecutivesHuman ResourcesMarketingProductResearch GuideGuide to human insight for UX research teams This five-part guide is designed to help UX researchers (as well as those advocating... Read more