Mobile app navigation
With this template you can
1. Test navigation elements to make sure your customers can find what they’re looking for
2. Test labels in your information architecture to make sure you're using the language your customers use
3. Observe how difficult it is to complete a specific task in your app as it relates to findability
4. Understand what's driving certain behaviors reflected in your data and analytics
5. Identify opportunities to improve conversion rates
According to an eMarketer study, 88% of smartphone usage is spent using apps. This widespread usage means there is ample opportunity for app developers to get in front of users—but also means there's a lot of competition for user loyalty. In fact, according to eMarketer, most deleted apps are removed within a week after the last use, indicating that apps must prove their value to users with every use, or risk obsolescence.
Ensuring the navigation of your app is smooth and intuitive is key to establishing loyalty and trust with users. Testing your mobile app’s navigation will help your team understand how easy or difficult it is for users to find information via your app, as well as evaluate your app’s navigation and information architecture to pinpoint any areas of friction or confusion.
The mobile app navigation template can be used with both released and unreleased apps so it’s a great test to leverage throughout your app’s development, from concept to post-launch.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
