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Learn why and how to adjust the p-value when running multiple statistical tests to ensure robust and meaningful results in UX research.
Blog
Explore various participant recruitment methods for user research, including in-house recruiting, site intercepts, social media, and external vendors.
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Understand the importance of data cleaning in user research. Learn methods to ensure accuracy and reliability by removing incorrect, or irrelevant data.
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Learn about behavioral analytics, a method for analyzing user behavior to improve UX and optimize product performance.
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Understand Think Out Loud (TOL) studies, where users verbalize thoughts during usability testing to reveal the reasons behind their interactions and decisions.
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Learn about user research repositories, centralized collections of research data that help streamline analysis, collaboration, and insights sharing.
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Learn essential accessibility practices for developers to ensure your websites and applications are inclusive and meet compliance standards.
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Micro conversions such as sign ups and clicks reveal intent. Tracking them helps optimize the journey and improve overall conversion rates.
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Understand the value of internal evaluations for product validation. Learn methods like informal action analysis and cognitive walkthroughs to improve design.
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Simple UX tips like clear CTAs, streamlined checkout and mobile friendly design help boost sales during online promotions.
