CREATIVE TESTING
Test creative that connects and converts
Take the guesswork out of creative decisions. Test ads, concepts, and designs with real people—before you launch. Improve performance, reduce costs, and optimize every creative asset faster.
How creative testing ensures your messaging resonates before you launch
Creative testing with UserTesting helps marketing, brand, and design teams understand how audiences engage with visual content. Capture authentic reactions, compare creative variations, and get fast, actionable insights to drive smarter decisions and better outcomes—without slowing your team down.
Get real reactions to ad creative
Use on-demand video feedback to capture emotional and behavioral responses—no live sessions needed
Accelerate time to market
Get fast feedback post-exposure to see what people remember and understand
Optimize for social media impact
Test short-form videos or images to learn what grabs attention in crowded feeds
Optimize campaigns continuously
Benchmark performance, iterate faster, and stay aligned with evolving audience preferences
GUIDE
Unlock what works: how to test your creative to connect, convert, and inspire
In this guide, we’ll walk through how to effectively test and optimize your creative assets, helping you avoid costly mistakes and maximize results.
Hear more from our customers
NRG Energy
Saw a 19% lift in advertising performance after iterating with creative testing
Tucows
Improved positive brand association from 60% to 90% post-rebrand with UserTesting insights
EveryPaw
Achieved an 85% spike in site visits within 5 minutes of a TV ad airing after optimizing with feedback
Why leverage creative testing with UserTesting?
UserTesting goes beyond A/B testing by giving you access to video-based feedback, emotional responses, surveys, and fast, AI-powered insights. It captures emotional and behavioral context—revealing not just what works, but why. With powerful AI analysis, diverse audience targeting, and easy-to-use testing templates, teams can iterate quickly, align stakeholders, and confidently launch creative that resonates and converts.
Audience targeting
Tap into a global network or bring your own audience.. Use demographic filters and screener questions to reach the right people—faster
Rich customer feedback
See and hear how people react to your creatives. Capture authentic, in-the-moment responses that reveal the emotional “why”
Fast test deployment
Use flexible templates, automated targeting, and AI-powered distribution to launch tests in minutes and get feedback within hours
Preference and concept testing
Compare design or message variations to identify what resonates across segments. Understand not just what people prefer—but why
AI-powered analysis
Surface trends and patterns fast. Use sentiment analysis, keyword mapping, and friction detection to identify what needs improvement
Shareable Insight Hub
Create highlight reels and share video clips to align teams fast. Let the voice of the customer drive creative decisions
