PHYSICAL EXPERIENCES
Test real-world experiences easily
Go beyond the screen to understand how people interact with your products, packaging, and environments in the real world. UserTesting makes it fast and easy to test physical experiences and products, delivering authentic, in-context feedback that helps you improve usability, reduce returns, and increase customer satisfaction.
How to use physical experiences testing to validate packaging, signage, and in-store experiences with real people
Testing physical experiences used to mean hiring film crews or expensive labs. With UserTesting, you can now capture in-the-moment video feedback as people interact with products, packaging, or real-world environments—at home, in stores, or on the go. Record what people see, do, and say using just a smartphone, and improve your entire omnichannel experience.
Test in-store experiences
See how customers shop, navigate signage, or find products.
Evaluate packaging and unboxing
Watch customers react to packaging and set up your product in the real world
Observe product use
Identify friction points as people use your product (or your competitors)
Capture mobile use in the wild
Test how your app performs during real-world use cases.
REPORT
Pulse Report: Retail, Q1 2025
Discover the latest trends shaping the retail industry, from shifting consumer expectations to the rise of digital shopping experiences. Our retail-focused Pulse Report dives into how customers are interacting with brands online and in-store, highlighting key factors like convenience, personalization, and trust. Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market.
Hear more from our customers
D2C brand
A D2C grooming brand tested retail promos, discovered pricing insight, and saved millions on samples.
Package shipping company
A package shipping company tested dropoffs, uncovered location confusion, and improved package handoff experience.
Why test physical experiences with UserTesting?
UserTesting makes it easy to evaluate real-world customer experiences—fast. From product unboxing and setup to in-store navigation and mobile interactions, you get a complete view of how people use your products in context. With smartphone-based video feedback, AI-powered analysis, and expert support, you can optimize experiences that span digital and physical touchpoints.
Smartphone-based feedback
Participants record their surroundings and actions using their phone’s rear camera—no film crew or lab required
Anywhere testing
Test at home, in stores, in cars, or even in flight. If there’s a signal, you can get feedback
Unbox and setup tests
Capture unboxing, first impressions, and setup challenges with products shipped directly to participants
Shop-alongs and signage testing
Watch how people navigate store aisles, evaluate promotions, and find products
Journey testing across channels
Evaluate how digital and physical touchpoints work together—like online order and in-store pickup
Insights at the speed of digital
AI tools summarize key insights, making it easy to share findings with stakeholders
