UserTesting Blog

Featured articles

  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

    Blog

    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

    Blog

    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

    Blog

    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

All articles

UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

Blog

UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
Banking UX that listens builds trust. Learn how emotional UX and human insight drive confidence, loyalty, and better digital experiences.

Blog

When banking gets personal: why empathy is the next UX advantage

Digital banking has won the convenience war. In seconds, customers can move money, freeze...
A hero image for Awareness blog post #5 (2X: Increase Design Efficiency)

Blog

From style guides to systems thinking: how mature design teams scale consistency

According to Forrester's research , two-thirds of organizations now use design systems, and that...
UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

Blog

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
Hero image for Awareness blog post #2 (2X: Marketing)

Blog

Cut your marketing spend: how customer insight lowers CAC

Marketing leaders are entering budget season with no margin for error. Expectations haven’t eased...
In 2026, retail success won’t come from more AI, but trusted AI. Learn why customer trust will define the next era of retail customer experience.

Blog

Retail’s 2026 Moment is about Trust

If you’re a retail or brand executive heading into the next planning cycle, you’re...
How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

Blog

AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...
BLOG-Male-using-banking-app-on-sofa-happy-and-smiling

Blog

The UX of trust: designing experiences that keep customers coming back

The data is clear: companies that prioritize customer-obsessed strategies see 51% better customer retention...
A hero image for Awareness blog post #4 (2X: Increase Design Efficiency)

Blog

The product triad reimagined: how designers lead across product, engineering, and business

Consisting of the product manager, designer, and the engineer, the product triad represents the...