
6 Tips Every UX Researcher Should Memorize

This post is adapted from the eBook A Complete Guide to UserTesting Your Next Project.When you’re conducting UX research, your goal is to get consistent and reliable feedback on how users naturally interact with a product.You’re looking to find pain points in the user experience, identifying any areas where users become confused.But if your test plan is faulty, then you won’t be able to tell what was actually confusing the participants: the product or the test itself.This is especially true when you’re conducting remote, unmoderated UX research. Since you don’t have the ability to backtrack or correct yourself in the moment, your test plan has to act as its own moderator. You need to be sure that the test plan will guide the participants through the test without confusing them, handholding them, or leading them to the “right” answer.These six tips for writing questions will help you avoid errors in your test plan, saving you the time and hassle of having to re-do faulty research. Memorize them, print them out, and stick ‘em to the wall... and you can be confident that your test questions will produce sound responses.
1. Every word matters
Take your time and read (and then re-read) every word you’ve written in your test plan. It takes patience, but you’ll rest easy knowing that you can trust your own data.And don’t forget to use plain language! Pay close attention to any words that could be confusing, too technical, or easily misinterpreted. Test participants often interpret questions very literally, so always ask yourself, “How could someone misunderstand this?” when you write a question.[clickToTweet tweet="Use plain language. Ask, 'How might someone misinterpret this?'" quote="Use plain language. Ask, 'How might someone misinterpret this?'"]2. Ask one question at a time
If you ask multiple questions within a single task, you’ll run the risk of getting incomplete answers.Bad example: How long have you been doing business with this company, and what was the original reason you decided to use their services? To make sure you get answers to both parts of the question, try splitting it up into two separate questions:- How long have you been doing business with this company? (A written response question)
- What was the original reason you decided to use this company’s services? (A verbal response question)