Blog
Here are America’s favorite Halloween candy and costumes in 2025
Every October, store shelves fill with sugar, sequins, and storytelling. Halloween is more than...
Blog
Friction to flow: lessons from the Total Economic Impact™ study
Every digital team is chasing the same goal: deliver better experiences faster. But there’s...
Blog
Which color sells the best?
Walk into a store and you’ll probably notice the price tags, the layout, maybe...
Blog
Customer journey optimization: 5 KPIs to reduce bounce and convert
Marketing does not end with a click. It begins there. Digital marketing teams spend...
Blog
Stop guessing, start knowing: Lessons from Content Marketing
Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
Blog
The Labubu hype is real, but it’s not who you think
Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
Blog
Analytics show the sequence, not the story: add human insight to your martech stack
Your customer experience optimization efforts are built on a foundation of data. Heat maps...
Blog
AI-assisted shopping: The new customer journey is emerging
Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
Blog
Why ‘re-engagement’ feels like Groundhog Day to your visitors (and how to fix it)
In the 1993 movie “ Groundhog Day, ” Bill Murray’s character Phil is stuck...
