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New report: How world-class companies are raising the bar for great CX

New report: How world-class companies are raising the bar for great CX

Jennifer DeRome  |  November 19, 2019

Download your free version of our report, 5 key differentiators that set elite companies apart: How world-class companies are raising the bar for great CX.


Having a usable, enjoyable, and trustworthy experience that helps people achieve their goals is a necessity consumers have come to expect. So what is it about an experience that keeps customers coming back? What sets world-class brands apart?

To better understand how the bar for great CX is being set, we looked to some of the world’s leading brands. In a recent study, UserTesting explored 11 of the top CX companies, including including Apple, Coca-Cola, Costco, Edward Jones, Google, Lexus, Nike, Starbucks, Target, USAA, and Zappos, to uncover how they’re rewriting the CX playbook and setting the stage for even better, more connected, and loyal customer relationships.

In the end, elite brands do all the “usual” things that you’d expect from established, customer-centric companies like ensuring ease of use, aesthetics, trust, and efficiency—but they simply don’t stop there. In this report, we explore the five key differentiators that set world-class companies apart, including:

  • Stellar employee experience
  • Excellent in-person experiences
  • Seamless omnichannel experiences
  • Personalized, high-touch experiences
  • Connecting with customers through emotional design 

Putting your customer at the center of your business is no longer a competitive differentiator—it’s a basic requirement. Download the report to learn how your organization can establish stronger, more meaningful connections with customers that drive the bottom line while creating experiences that keep your customers coming back for more.

Want even more insight on the findings?

If you’d like to learn more about the findings, join our live webinar with Chief Insights Officer, Janelle Estes on December 11th.

How world class companies are raising the bar for great CX

Explore the five key differentiators that set world-class companies apart.

download now

About the author:

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.