UserTesting Blog

Featured Articles

All articles

Blog

What is customer experience (CX)? And what is CX design? 7 industry experts weigh in

Investing in CX design drives revenue growth and increases customer loyalty. To do that...
Image of a track and field course

Blog

How to win over your customers through competitive analysis

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses...

Blog

The curse of knowledge: how it impacts you, and what to do about it

If you’re responsible for introducing customers to a company or a product for the...

Blog

The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement

In today’s era of instant information and entertainment, it can be a challenge to...

Blog

How to communicate product roadmap changes no one wants to hear

Today’s article is a guest post from Jim Semick, co-Founder of ProductPlan . Enjoy...
Photo of a group of business people seated in a meeting room for a presentation

Blog

The power of empathy in leadership

As a Chief Revenue Officer, when I’m considering joining a new organization there are...

Blog

Leveraging fast feedback to deliver great customer experiences, Q&A with the Starbucks UX research team

In a recent webinar, the UX team at Starbucks, Karmin Mauritz, Sr. UX Researcher...

Blog

Introducing the new Learning Navigator and UserTesting CommUnity

For companies today, understanding your customers’ needs, expectations, and desires is a necessary part...

Blog

Qualitative heatmaps: how to visualize the frequency of usability issues

In the last year we have undertaken several large scale benchmark studies, typically comparing...