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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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Save time with machine learning-powered data visualizations

Analyzing qualitative data can be time-consuming. Typically, we must watch session videos one after...
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5 ways to build customer trust on your site or app

Each time a potential customer interacts with your site or app, you have an...
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Why B2B companies need to compete on great CX to win over customers

In the past, a small number of behemoths dominated the B2B market, but today...
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Ethics of emotional intelligence in UX research

There’s no doubt that emotional intelligence plays an important role in UX. But along...
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Exploring our Moderated Testing solution with Christian Rohrer

In the following video, you’ll see the mobile testing capabilities we offer in our...
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Five challenges of remote user research and how to deal with them

Remote user research and testing has never been more at the forefront of UX...
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Six things News UK learned about running user research in Agile

Join Claire Dracott, Deputy Head of User Experience at News UK, and Lee Duddell...
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How insurance companies can improve UX

Insurance companies are spending a lot to attract customers to their websites. Indeed, insurance...
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How to implement a Research Ops program [Infographic]

Originally developed by Kate Towsey of Atlassian, a ResearchOps program manages the people and...
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