Blog
Thick data and big data: why you need both to make user-conscious decisions
Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...
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How proactive qualitative research drives innovation and enriches quantitative data
Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...
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Product manager vs. project manager: what’s the difference?
Product teams, and the roles within them, are notoriously varied from company to company—even...
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The 11 best books for product managers
Being a great product manager is hard. Whether you’re working on an early product...
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What retailers need to know heading into Black Friday
For most companies, Black Friday strategies are well into execution mode—marketing campaigns are running...
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How AI will influence UX in the next five years: 3 usability experts weigh in
Usability is about making the world an easier place for everybody to live. And...
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Holiday travel: discover what's motivating travelers—despite the pandemic
Welcome to UserTesting HITs, an ongoing series that shares human insight trends (HITs) uncovered...
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20 tools every user experience pro should know about
It's no surprise that many of you really dug our last list of essential...
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The Human Empathy Project: amplifying the voices of everyday Americans
In the United States where headlines dominate the media, it makes you wonder if...