UserTesting Blog

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  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • friends-watching-tv-at-night

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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11 product discovery techniques to help your team succeed

Product discovery is an essential phase in the product development cycle that allows you...
Woman's hand tapping on an illuminated mobile phone

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A/B test your mobile apps and websites for quick UX wins

Every product designer or developer needs A/B testing in their toolkit, including those who...

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Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...

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Contextual inquiry: A comprehensive guide

Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...

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10 brilliant tools used for product design to streamline your workflow

Exceptional product design allows your organization to create exceptional user experiences that solve real...
research ops

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Vodafone UK cuts time-to-insight by 17% with streamlined research ops

By offloading day-to-day tasks to the UserZoom platform, Vodafone UK’s research operations have dramatically...
Man looking at his mobile phone while shopping

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7 Gestalt principles of visual perception: cognitive psychology for UX

The human brain is wired to see structure, logic, and patterns. It helps us...

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Website checklist: Test and optimize your website before launch

Pre-launch tests enable you to evaluate whether your website can withstand real-world usage scenarios...
image of hands and talking in front of a laptop

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9 user experience (UX) metrics you should know

Product designers know how important creating a seamless and satisfying user experience (UX) is...