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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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Understanding user testing metrics

When designing an application, users should find it meaningful and usable. It's imperative to...
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10 tips to address cart abandonment

The effectiveness of your ecommerce website can be determined by the user experience it...
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When should you do usability testing?

Once you understand usability testing and its role in improving UX , you’ll likely...
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Privacy UX: Better cookie consent experience

Since GDPR and other privacy legislations were enacted, one of the most unpleasant aspects...
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What is privacy UX?

Privacy UX, or privacy user experience, takes best practices from the field of user...
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Employee-centric programs: 3 strategies for gathering inclusive employee feedback on HR programs

“With more and more organizations going to a work-from-home or hybrid setup, there’s a...
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Common usability testing questions

A tricky part of qualitative usability testing is crafting test questions. The way you...
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10 valuable insights from The Digital Experience Company

The Digital Experience Company - the book from UserZoom’s co-founder and Chief Visionary Officer...
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What's new with UserZoom in Summer 2022?

UX Research Management We have a new simplified experience in UserZoom We're now offering...
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