Blog
Observation: the true mother of invention
There’s an old proverb that says, “Necessity is the mother of invention,” but the...
Blog
Avoiding content debt: why product teams should prioritize content early in the development cycle
Today’s article is a guest post from Ashley Coolman, Content Strategist at Qordoba...
Blog
How to get your whole company to buy into the customer experience ethic
It makes sense, doesn’t it? Having everyone in a business feel responsibility for customer...
Blog
What is customer experience (CX)? And what is CX design? 7 industry experts weigh in
Investing in CX design drives revenue growth and increases customer loyalty. To do that...
Blog
How to win over your customers through competitive analysis
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses...
Blog
The curse of knowledge: how it impacts you, and what to do about it
If you’re responsible for introducing customers to a company or a product for the...
Blog
The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement
In today’s era of instant information and entertainment, it can be a challenge to...
Blog
How to communicate product roadmap changes no one wants to hear
Today’s article is a guest post from Jim Semick, co-Founder of ProductPlan . Enjoy...
Blog
The power of empathy in leadership
As a Chief Revenue Officer, when I’m considering joining a new organization there are...
