UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Why are Apple’s new iPhone ads so annoying?

It all depends on who you ask. While Apple is renowned for its powerful...

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How to get honest feedback from your customers

People love to make other people happy. They want the people around them to...
Small white home with a porch and yard

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UserTesting success story: How 3D house printing startup New Story builds donor trust

‘Human insights’ has a different definition when it comes to the origin of New...

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Talking to real people, in real time: how to create scripts for Live Conversation

Talking with people in their own environments is the perfect way to gather information...
Woman holding credit cart looking at laptop

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How online grocery sites can improve their user experience

While the value of the UK’s online grocery market continues to grow (worth £12.3bn...
Woman sitting at desk looking at mobile phone

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Why is mobile web UX still so poor and what can we do about it?

Right now, in many ways, we have a better mobile web than ever before...

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5 top tips for marketers conducting customer experience research

Our recent webinar on how fast human insight is revolutionizing marketing resulted in some...
Image of stock market arrow going up with a background of differen't people's headshots

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Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report. While...

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What makes gamification a powerful tool in user experience?

In 2016, an estimated 2.6 billion gamers worldwide (according to Unity) generated close to...