UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

    Blog

    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

    Blog

    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

Blog

Good UX is Good Marketing: Brand Affinity Through Delightful Interactions

It’s one of my favorite feelings, and I’m sure you can empathize: the mix...
illustration of a cloud with a lock hanging from it

Blog

How Apple designed a privacy policy people will actually read

When I was growing up I kept a diary. All my deepest, darkest secrets...

Blog

Landing Page Q&A: Ask Me Anything with Oli Gardner

In this exclusive Q&A interview, Oli Gardner, co-founder of Unbounce, answers questions about landing...

Blog

In-person vs. remote usability testing: a UX design student's perspective

This is a guest post from Bethany Colden, a recent graduate of General Assembly's...

Blog

4 tips to improve your credit card form UX

I have a confession to make. I use Amazon to buy just about everything...

Blog

How to Use Popups Without Ruining Your User Experience

This is a guest post from Csaba Zajdo, e-commerce expert and founder of OptiMonk...

Blog

7 Ways to Generate Data-Driven A/B Test Ideas

How do you decide what to A/B test? If you’re like most people, you...

Blog

Empathy—the UX pro's secret weapon

I’ll never forget the first time I heard about empathy. It was my first...

Blog

Designing UX for Natural User Interfaces

Before smartphones, tablets, and trackpads we had keyboards and mice. Our devices were connected...