UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

people drawing up plans

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How to evaluate product concepts and prototypes with UserTesting

For any organization—especially startups and digital agencies—evaluating concepts and prototypes quickly can be the...
Photo of 3 business people reviewing sticky notes on a window wall

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What is UX design? 15 user experience design experts weigh in

What is UX design? It’s important to start by saying there’s no commonly accepted...
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Future-proof your UX research career

Involving UX research in organizations’ product development decisions is a vital component of creating...

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17 types of tests UX teams run with UserTesting

Optimizing the user experience (UX) requires a flexible understanding of user perspectives across various...

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Product validation testing: 6 steps to develop the best features

Product validation testing is key in turning ideas into products that work well and...
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How to create customer personas

How well do you know your customers? If you’re like most of us, probably...

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Best prototyping tools for product and UX designers

For some, failure isn’t an option. But for designers, it’s just part of the...
A woman at a salon checkout counter smiling as she interacts with a client, while using a touchscreen point-of-sale system

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13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...

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10 signs of a bad user experience (UX)

At one point or another, everyone has been the victim of a bad user...