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3 copywriting tips that will immediately Increase your conversion rate
How do you grab people’s attention and get them to buy, download, or subscribe...
Blog
8 Elements of First-time User Experience In Mobile Game Research
Picture this: someone downloads a game on their phone, plays it once, and immediately...
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UX of voice interaction
When I think of voice interaction with a computer, my mind wanders to my...
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The generation gap of Snapchat: UX for different age groups
Every Tuesday, UserTesting’s Research Team studies a different product to share here on the...
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Why first impressions matter
It’s no secret: first impressions are a big deal. The first few moments of...
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Early-stage research: How are your customers currently using your products?
Research early on in the product life cycle will help you understand who your...
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Exploring augmented reality with the mobile game Ingress
“The world around you is not what it seems.” Or so the makers of...
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3 questions that will help you understand your customers better
There’s an old sales legend about a hot-shot salesman who tried to sell a...
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Showdown of the Rideshare Start-ups: Uber vs. Lyft
It’s hard to imagine that less than a decade ago, the phrases “Let’s take...
