UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

All articles

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Why Every Testing Program Should Develop a Roadmap

In today's guest post, David DeFranza, Senior Content Strategist at Brooks Bell, explains how...

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Why your ad campaigns need more than just an A/B Test

Up until my late 20s, I must’ve spent at least 75% of my time...

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Choosing the right font: A guide to typography and UX

Anyone who took Graphic Design 101 knows that serifs help readability and black is...

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How net neutrality impacts UX

When future generations look back at us as pioneers of the early internet, what...

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4 guidelines for writing great multiple choice questions

Behind every great user experience is great user research. One way to get valuable...
UserTesting Author Susan Weinschenk

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The Top 10 User Testing Bad Habits (and How to Fix Them)

We recently held a webinar with Dr. Susan Weinschenk, aka "The Brain Lady," on...

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We Increased Our Conversion Rate 700% in One Month. Here’s How!

In today’s guest post, ZoomShift co-founder Jon Hainstock shares how user feedback helped his...

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Users Have Spoken - "New" Google is Better Than "Old" Google

Last week, Google rolled out the latest version of their search results page to...
headshot of Sarah Horton

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The Value of Involving People with Disabilities in User Research

Today's post comes from Sarah Horton, co-author of A Web for Everyone. I am...